BLOGGING can be hugely beneficial for your business. But when you’re busy it can also be a bind. Reconnect’s Wellbeing Editor, Kate Philbin is also a professional blogger and copywriter. These are her top tips for novice bloggers. People use their blogs in all sorts of ways – to share knowledge and information, to promote themselves or their business, to provide content to share on social media or to raise awareness of an issue. If you want people to read your blogs it’s best to avoid being over salesy. Personally, I find it an annoying turnoff when I’m reading something that seems to have only one aim – to get me to part with my money. So, tip number one is give your reader something that they will value, whether it is a piece of information, a useful link or a personal insight. My second tip is to keep it short and focused. People lead busy hectic lives and they don’t have time to wade through tons of information. Get to the point quickly and be clear about what you are trying to say. Use the right language for your reader. If you are writing a healthcare blog for patients, you’ll need to use different language than if you were writing the same blog for GPs. If your reader thinks your blog isn’t aimed at them, they’ll stop reading. And, finally be consistent. If you say you are going to blog monthly, or weekly, do it. If you really can’t find the time, it can be a good investment to pay a professional blogger to write for you but make sure you brief them well so you get what you want. l For more information contact Kate on kate@katephilbin.com or visit: www.cafecopywriter.com
The good living and community magazine for Exeter, Plymouth and across South Devon
